The Vision
We're here for the sole purpose of helping you conquer your chess board. For those with unwavering resolve and determination, as well as those aspiring to embody these qualities, our offering is tailored to all. Whether naturally disciplined or striving for it, our products are for those seeking strength and tools to help them unleash their potential.
So to speak, we've made it our mission to ensure that you believe in you.
The Four Pillars of Purpose
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Health
Holistic health is the cornerstone of longevity. Without it, everything falls out of balance. Imagine trying to fulfil responsibilities when your health isn't a priority ?
Prioritising your body and moving it along with good nutrition sets the stage for everything else to align seamlessly. When you look good you feel good and when you eat good, it enhances your performance even better both physically and mentally!
Kings Piece Aims to educate and equip individuals with the research and tools that allow individuals to find the best way to optimise their health to help them achieve their unique purpose.
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Mentality
Mentality is everything. The mind is powerful and is the difference between achieving your purpose and goal or not. it is the foundation of everything.
Even with a great plan, without a resilient mindset and a winning mentality, it's ineffective.
Kings Piece prioritises mindset, offering insights into fresh perspectives and strategies to develop an unshakable mindset that conquers any obstacle.
It is not failure that is the problem it's the mentality to get back up and go again until you succeed that will make you a winner.
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Community
Community is at the heart of Kings Piece, serving both our brand and individuals. We believe in nurturing strong leaders and good people, and fostering healthy local and online communities. By inspiring growth, engagement, and emotional support, we strive to contribute to a well-functioning society.
Within supportive communities, men find mentorship, friendship, and inspiration for personal development, enhancing mental resilience and enabling meaningful contributions to society. Collaborative efforts within these communities gives ambitious men the ability to pursue common goals, creating purpose and fulfilment in their lives, propelling community and leaving a positive impact.
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Wealth
Kings Piece believes that wealth is more than money—it's about freedom. It grants us the freedom of time, finances, and location, giving us the ability to live life on our terms without limitations.
Kings Piece encourages individuals to find out what their purpose is.
Whether its a career or a business or a passion it doesn't matter we believe in helping educate, give insights and provide products for individuals on their journey to exceed their limits and be the best at what they do and find their way to way to learn how they can apply their skills to achieve financial freedom.
What We Represent
KINGS PIECE is about driving you towards becoming the best version of yourself, compounding growth every single day so that your goals and dreams will one day be fulfilled. We wish to help guide men who are lost on their journey, find themselves again and believe that they are indeed worthy of the person they imagine to be.
Our logo, the king chess piece, embodies the essence of our brand. Beyond its simplicity, it serves as a symbol of the role each individual plays within our community, including you.
Just as a king in a chess game holds a position of leadership, strategy, and strength, our logo reminds us all that we possess the power to make impactful moves in our lives, navigate challenges with wisdom, and assert our influence in shaping our destiny.
It signifies that within the realm of our brand, you are an integral player, equipped with the potential to make bold and decisive choices that lead to success and personal growth.
We want to build a community of dream-driven, ambitious men. Who will inspire the world and achieve greatness by discovering their passions and developing strong bodies unwavering mindset and turning their skills of choice into profit but most importantly showing how anyone who takes action can and will win.
Our Mantra
Our mantra resonates deep within the core of every individual, urging them to shatter societal norms and break through self-imposed limitations. "Exceed Your Limits" is not just a phrase; it's a call to action, inspiring you to redefine what is possible and propel yourself towards unimaginable achievements.
At KINGS PIECE, we hold true to the values of inspiration, responsibility, leadership, compassion, and honesty, fostering a community of like-minded individuals driven to make a difference.
So, embrace the power of our mantra.
Be unstoppable. Be undeniable. Be unbreakable.
Our Values
Community
Be a part of an exclusive community for a joint purpose toward a better future. it means collaborating with others, combining our diverse perspectives and talents, and collectively striving to create a more sustainable, inclusive, and prosperous world for generations to come.
But most importantly creating communities, groups, and families with meaningful connections.
Humanity
Having humanity is one of our values it means cultivating a deep sense of empathy, compassion, and kindness toward fellow human beings.It is the recognition and appreciation of every individual's inherent dignity and worth, regardless of their background, beliefs, or circumstances. It means treating others with respect, understanding, and consideration, It involves embracing vulnerability, nurturing meaningful connections, and using one's strength and influence to uplift others and create positive change in the world
Inspiration
Being inspirational as a man means embodying a positive role model. Having the responsibility of leadership, thus leading by example, motivating others through your actions and words, and empowering them to discover and reach their full potential by demonstrating resilience, integrity, compassion, and continual pursuit of greatness.
Integrity
Integrity is the cornerstone of a man's character, defining his moral compass and guiding his actions with unwavering honor and honesty. It is the inner strength that compels him to stand by his principles, even when faced with adversity or temptation. A man of integrity commands respect and trust, he is accountable for his words and actions as they are in complete alignment with his deeply held values which, sets him apart.
A man's authenticity is a presence that can be felt with every interaction.
A PLACE DEDICATED TO MEN
The Problems & Our Solutions
Underreporting of Mental Health Issues
Research suggests that men are less likely than women to seek help for mental health issues and are more likely to underreport symptoms.
Many other accredited sources claim that men’s mental health is at an all-time low - with a lack of resources and a poor attitude typically attributed to seeking help.
This is a major issue, and one we feel most strongly about at KINGS PIECE. Amidst a sea of brands, few take a holistic and genuinely caring approach to men’s mental well-being. But something we often overlook as a society is the way in which men naturally like to convey their issues and problems.
Our Solution?
Although encouraging men to go to therapists and open up to family members is great, it's not as easy as it seems. It's also not the preferred method for everyone. So what should we do instead? Well, let's create a place where men can organically let their issues unravel - creating events in local communities where men can meet and work together towards a common objective, allowing them to bond and develop a feeling of closeness with their peers. Over time, this can help men develop deeper connections, letting men be men in an organic environment that would allow them to speak to others, whether that's for advice or to simply just to speak to others that are willing to lend an ear.
Men's Suicide Rates
According to the World Health Organization (WHO), globally, men are approximately three times more likely to die by suicide than women. 75% of who take their own lives are men! Its also the biggest cause of death in men under 50
This means there's a serious issue with how men see themselves and function within our current environment
Our Solution?
Let's create purpose. Purpose doesn't always mean being the macho, pinnacle of success type of man, but rather it can be as small and impactful as playing an important role in a community that completes a meaningful objective.
Suicide effects fathers, sons, brothers… basically all types of men. Therefore, family isn't the only form of purpose for men. Men love to have a purpose that's both for their family and for an overarching communal goal, as this makes them feel seen, appreciated and respected. So, let's find a way of doing this for all communities across the country.
Cultural Factors
Cultural Factors: Research published in the American Journal of Men's Health has found that cultural norms around masculinity can influence men's attitudes towards mental health, with some men perceiving seeking help as a sign of weakness or a threat to their masculinity.
Our Solution?
Well, its easier said than done. The first step is creating environments for men to be men in all of their weird and wonderful ways. This is a strong step in letting men be emotionally open in a way that suits them through organic interaction, bonding and fostering meaningful relationships.
Providing a meaningful platform and partnering with organisations that help educate and guide men is key in boosting their perception of how important they are to the world around them. Many men feel lost, therefore, helping them create, fulfil, and work towards a purpose that they find meaningful will increase the likelihood of seeking help and having a better mental wellbeing.
THe Pillars of Purpose
Health: Holistic health is vital for balance and longevity. Prioritising nutrition and movement sets the stage for overall well-being, enhancing both physical and mental performance. Kings Piece educates and equips individuals with tools to optimise health and achieve their unique purpose.
Mentality: Mentality is key. Without a resilient mindset, even the best plan falls short. Kings Piece focuses on mindset, providing fresh perspectives and strategies to overcome any obstacle. It's not failure that matters, but the determination to keep going until you succeed
Wealth: Kings Piece sees wealth as freedom—not just financially, but in time and location too. We encourage individuals to discover their purpose, offering education, insights, and products to help them excel, achieve financial freedom, and succeed while pursuing their passions.
Community: Community is central to Kings Piece, nurturing strong leaders, fostering healthy local and online communities, and inspiring personal growth and meaningful contributions to society. Through collaboration and support, we propel purpose, fulfilment, and positive impact helping contribute to a pillar of becoming your best self.
Our Solution?
Providing Resources and products that help guide and educate individuals on these pillars, will help men get to know what they want from life and give them a foundation on which to start to build themselves into the person they want to become.
From An Idea To Reality.
HOW KINGS PIECE FIRST STARTED
Our story began during the Covid-19 lockdown in 2020, when two 19-year-old boys me being named Bradley & Sean my best friend and partner in crime decided we wanted to do more with our lives - two visionaries who wanted to have an impact on the world in some way.
Kings Piece started out mainly selling boxer briefs with a slight personal development touch. However, we always had plans to expand our product range and have our boxers as a limited edition product only for those who really seek to be ambitious and exceed their limits, so we decided to commit fully to being a personal development brand. We turned it into a business where our unique products not only look good and work well, but also help you grow personally. It's all about creating opportunities for self-improvement through purpose-driven gear.
The first idea had sparked from a moment of curiosity, as I (Bradley) looked at my underwear and thought, what if we could make underwear mean something? What if they meant more than just a haven for the crown jewels? (pun absolutely intended there!) What if we can ignite a fire inside people when they first put their boxers on in the morning? And thus Kings Piece was born.
However, due to the pandemic and the shutting down of factories that idea would be shelved, remaining in its early stages of brainstorming until the end of 2021. This was when the long and gruelling process of finding a manufacturer began. Indeed, finding someone who would do a small first order of approx. 300 boxers with our unique waistband design would prove to be challenging. It was an arduous process, but turning up every day and working on our dream regardless of the outcome made it worth it. We sold our first pair of boxers just a few months after our 2023 July Launch and the rest is history.
For us, KINGS PIECE was more than just a passion project, it was a deep calling to help others become more aware of their purpose. To encourage others to be on a continuous path of self-development. To be ever-evolving, so that you can be proud of the kingdom you built for you, your family and your community.
"If you have ever purchased our products, then we wholeheartedly thank you for supporting us. Every man has a unique purpose and we want to support you in fulfilling it!"
- Bradley
CO-FOUNDER OF KINGS PIECE
The Future of KINGS PIECE
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Small Business
We're truly grateful for your support as we kickstart this journey as a small business, aiming to make a real difference.
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Want To Know More?
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